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myOnvent SaaS B2B events platform provides limitless digital meetings to enable people, organizations and businesses to come together around common visions,ideas, goals and projects
Research
Discovery
Main Problem
There was no good platform for high-end B2B online events
Market Research Outcomes
Existing solutions were low-end, hard to customise, complicated to set up and maintain, and little to no scalable
Long Term Goal:
Create a scalable high-end platform that will be working automatically and deliver the highest customer experience
Solution:
High-fidelity user experience for enterprise clients
Simple & Intuitive DIY interface for all types
of users (4 main categories)
AI-Matching Capability
Multi-language (10) support (including RTL Arabic, long-word German & Cyrillic)
White label readiness
GDPR, WCAG 2.2 AA and Universal Design Complaint
Project Stages
Process*
* I utilised Design Thinking Process
1. Empathize
Understand the user's needs and feelings
2. Define
Clearly outline the problem to be solved
3. Ideate
Come up with creative solutions
4. Prototype
Build a simple model of the solution
5.Test
Try out the prototype and gather feedback
6. Implement
Put the final solution into action
MVP
Wireframes & Clickable prototype
Flows Design and Information Architecture
Simple landing page to spot first clients
User Testing and Product Backlog
UX/UI Design and Development Hand-off
Product Specification Document
MVP Results and Deliverables:
Low and high-fidelity prototypes
User testing and key findings report
First Clients letters of commitment
Bran identity, logo, UI kit
Responsive UI for user pages
First clients acquisition
Full-Scale Product
What was done:
Product Pages for all users
Enhanced and refined Design System
Full-scale lead gen website with blog
Marketing Kit, brand book
Product Results and Deliverables:
GDPR-complaint product analytics automated
White Labels UI Compatibility
Established a design team (4 people)
Scalable Design System in code
Project Results
Key Client’s feedback:
TRUST AND RECOGNITION:
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